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For decades, cigars were seen primarily as indulgences—a way to celebrate, relax, or mark an occasion. But in recent years, a new narrative has emerged: premium cigars as investment assets. Collectors and high-net-worth individuals are increasingly viewing cigars not only as consumables but as tangible commodities that can appreciate in value.

Cuban cigars have long been a symbol of luxury, prestige, and craftsmanship. Despite global economic uncertainty, political constraints, and competition from neighboring producers, Cuba’s cigar industry continues to capture attention worldwide. In 2024, Habanos S.A., the state-run company that manages the island’s premium cigar exports, announced record-breaking sales of $827 million.